Mitchell Hora wants farmers to learn from his mistakes. More accurately, Truterra LLC wants to tap the sustainability practices from Hora and a network of other advisers to help farmers. Truterra is the sustainability solutions business and a subsidiary of Land O’Lakes Inc.
As for those mistakes? “I think that’s what I bring to the table,” Hora says. “And it’s why I try to be so vocal about this. You know there’s only about 5% of farms in this country that use cover crops.”
Hora says he started using cover crops on his Washington, Iowa, operation in 2013, and admits in the early days, he made a lot of mistakes. Skipping some of those startup problems can give farmers a chance to get in a little above the bleeding edge of these technologies.
Hora is part of a network of specialized advisers who have engaged sustainability practices on their farms or businesses. The group includes Hora, founder and CEO of Continuum Ag; Jeremiah Durbin, founder and CEO of Sustainability Legacy Consulting; and Jason Strand, owner and operator of Strandgard Stewardship. The group will be available to Truterra ag retailers, enabling them to deliver more specialized technical support for farmers seeking to transition to conservation management systems.
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